The design “funnel”

Design as “a cycle of elaboration and reduction”:
- Elaboration phase (solid line) : “to generate as many different ideas as possible”.
- Reduction phase (dotted line) : “to select one of those ideas and carefully refine it”.
via therecognitioneffect:
Concerning Fidelity in Design | UX Booth
Read this. Then show it to your account & project managers. This is an opportunity to not just own part of the design, but the design process.
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jamescooke reblogged this from therecognitioneffect and added:
Design as “a cycle
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therecognitioneffect posted this