The solution will mean new technological ways to reach audiences, both wide and narrow, to keep them engaged longer and to generate more money. It will mean new models that combine free and paid access to content. It will mean better display advertising that makes more money for publishers.
—Remarks by David Drummond, Senior Vice President and Chief Legal Counsel, Google, at the “What do we do about Google?” debate at the World Newspaper Congress, 3 December 2009. Full transcript.
